Technology has always played a large part in how people participate in activities throughout the day. Whether we use technology to make our breakfast or to even track how many miles we run throughout the week, it is everywhere. With that being said, more companies are beginning to create what is known as wearable technology: interesting components that can be adorned as watches and even fashionable accessories. Below is some fascinating information pertaining to wearable technology and its popularity throughout the world.
General Discussion Facts
The topic of wearable technology has become incredibly popular throughout many social circles as it has experienced a 190% increase in mentions in 2014, compared to 2013. This essentially means that more and more people are becoming interested in what wearable technology is and how it can benefit their daily lives. One in six consumers currently own and use wearable tech. And 71% of 16 to 24 year olds want wearable tech.
Most Popular Brands
Although wearable technology was once something that was purely talked about, it has recently become a reality and there are many different companies that are trying to harness the power associated with wearable technology. With that being said, Nike Fuelband, Fitbit, and Google Glass are the three most discussed products available in the category of wearable technology.
Intent to Purchase
One of the most important things for companies who design wearable technology to consider is whether customers will be inclined to purchase their products or not. Fitbit was mostly talked about throughout social circles where people were more likely to purchase their wearable technology instead of other brands such as Google Glass.
Social Media
If you’re currently doing research into how you can sufficiently market your own wearable technology, you may want to consider the social media websites that have proven to be the best platform for this type of discussion. Twitter is by far the most popular social media site for discussing wearable technology with Facebook in second place and online forums in third.
Target Audience
When you are looking to sell a product to a particular group of people, they are known as your target audience. It is important to consider who you will be marketing to as this will help you to create advertisements directed to a specific gender, race, or even age. With that being said, men (65%) are much more likely to participate in discussions about wearable technology in comparison to women (35%). But women are 42% more positive when they are discussing their personal experiences with wearable technology.
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